Clearview Family Health Simplifies Appointment Booking Across Two Clinic Locations
Patients trying to book an appointment with Clearview had to call during office hours and often weren’t sure which of the two locations they should contact. Trispace Media rebuilt the site around clear location pages and online appointment requests routed to the right clinic.
Clearview Family Health Simplifies Appointment Booking Across Two Clinic Locations
Patients trying to book an appointment with Clearview had to call during office hours and often weren't sure which of the two locations they should contact. Trispace Media rebuilt the site around clear location pages and online appointment requests routed to the right clinic.
“Excellent service from every perspective. Norman and his team were professional, responsive, and delivered a great overall experience with the Clearview Family Health project.”
Founder, Clearview Family Health
Before working with Trispace Media
- Both clinic locations shared one generic contact page with no clear distinction.
- Appointments could only be requested by phone during office hours.
- Local search visibility was weak for both locations individually.
After the engagement
- Separate, clearly differentiated pages for each clinic location.
- An online appointment request form routed to the correct clinic automatically.
- Local SEO built out individually for each location.
Clearview Family Health operates two family medicine clinics. The engagement focused on removing ambiguity about which location a patient should contact, and giving patients a way to request an appointment outside of phone hours.
The Challenge
Both of Clearview's clinic locations shared a single generic contact page with no meaningful distinction between them, leaving patients unsure which location to contact. Appointments could only be requested by phone during office hours, and neither location had been individually optimized for local search.
- Both clinic locations shared one generic contact page with no clear distinction.
- Appointments could only be requested by phone during office hours.
- Local search visibility was weak for both locations individually.
Our Strategy
Clear, separate pages per clinic
Each clinic location got its own page with its own hours, providers, and services, replacing a single shared page that left patients guessing which location applied to them.
- Dedicated page per clinic with its own details
- Provider information listed per location
- Clear directions and parking information
Execution
Online appointment requests
An appointment request form was added to each location page, automatically tagging the request with the correct clinic so front-desk staff can follow up without back-and-forth calls.
- Appointment request form on every location page
- Automatic routing to the correct clinic
- Confirmation message setting follow-up expectations
Local search for each clinic
Each location was optimized individually for local search – separate address, hours, and structured data – so both clinics can appear in local results rather than competing with each other under one listing.
- Individual local SEO page per clinic
- Structured data for hours, address, and services
- Consistent NAP details across listings
Results
Clearview replaced a phone-only booking experience with a location-specific digital journey, giving patients a clearer path from local search to appointment request.
Channel Performance
| Channel | Spend | Clicks | Appointment Requests | Booked Appointments | Cost / Booking | Revenue | ROAS |
|---|---|---|---|---|---|---|---|
| Google Ads | $12,480 | 8,642 | 786 | 468 | $26.67 | $58,500 | 4.69x |
| Meta Ads | $7,695 | 5,284 | 498 | 278 | $27.68 | $38,340 | 4.98x |
| Total | $20,175 | 13,926 | 1,284 | 746 | $27.04 | $96,840 | 4.80x |
Illustrative/mockup figures: these numbers are for the case-study visual and are not verified Clearview Family Health campaign data.
Location Performance
| Clinic | Appointment Requests | Booked Appointments | Attributed Revenue |
|---|---|---|---|
| Clinic Location 01 | 684 | 398 | $51,740 |
| Clinic Location 02 | 600 | 348 | $45,100 |
| Total | 1,284 | 746 | $96,840 |
Patient Conversion Journey
What Changed
Clearer Location Selection
Patients can immediately identify the right clinic, with dedicated information for each location.
24/7 Appointment Requests
Patients can submit appointment requests online instead of relying exclusively on office-hour phone calls.
Location-Level Search Visibility
Each clinic now has its own optimized local landing experience with address, hours, services, and structured data.
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