Meridian Realty Group Turns Its Listings Site Into a Lead-Generating Front Door
Meridian’s agents were relying almost entirely on third-party listing portals to bring in buyers, while their own website sat mostly unused. Trispace Media rebuilt the site around local search and lead capture, then connected every inquiry into a CRM pipeline agents could actually work from.
Meridian Realty Group Turns Its Listings Site Into a Lead-Generating Front Door
Meridian's agents were relying almost entirely on third-party listing portals to bring in buyers, while their own website sat mostly unused. Trispace Media rebuilt the site around local search and lead capture, then connected every inquiry into a CRM pipeline agents could actually work from.
“Norman and his team provided deep insights into digital marketing, along with a clear and actionable plan to grow sales over the next 3–6 months. Their strategic approach gave us a much clearer direction for Meridian Realty Group.”
Founder, Meridian Realty Group
Before working with Trispace Media
- The website functioned mainly as a digital business card with no lead capture.
- Most inquiries came through third-party portals, with no way to track their source.
- Follow-up was manual and inconsistent across agents.
After the engagement
- A listings-focused site with neighborhood pages built for local search.
- Lead capture forms on every listing, tagged by source and routed automatically.
- A GoHighLevel pipeline giving agents a consistent follow-up sequence.
Meridian Realty Group is a residential brokerage covering several neighborhoods across one metro area. The engagement focused on turning their existing web presence into a genuine lead channel rather than a static directory of listings.
The Challenge
Meridian Realty Group's website was little more than a digital business card — it attracted almost no organic traffic and had no mechanism to capture inquiries. Buyers who found the brand at all arrived through third-party listing portals, making it impossible to track where leads were coming from or route them to the right agent. Follow-up happened manually and inconsistently, with no shared system across the team.
- The website functioned mainly as a digital business card with no lead capture.
- Most inquiries came through third-party portals, with no way to track their source.
- Follow-up was manual and inconsistent across agents.
Our Strategy
Neighborhood pages built for local search
Rather than one generic listings page, the site was restructured around individual neighborhood pages – each with its own content, local landmarks, and current listings, giving search engines a reason to rank each area separately.
- Dedicated page per neighborhood served
- Local SEO structure across titles, headings, and schema
- Listings filtered and displayed by area
Execution
Lead capture on every listing
Every listing page now includes a simple inquiry form and a scheduling link, instead of relying on a single generic contact page buried in the main navigation.
- Inquiry form embedded on every listing
- Scheduling link for showings and consultations
- Source tagging so agents know where a lead came from
CRM-connected follow-up
Every inquiry now lands in GoHighLevel with the listing and source attached, triggering an automated follow-up sequence so no lead sits untouched between agent check-ins.
- Automatic routing of new leads into GoHighLevel
- Follow-up sequence triggered on inquiry
- Simple dashboard view for agents to track their leads
Results
Google Search campaigns were structured around high-intent property and neighborhood searches, helping turn paid search traffic into measurable inquiries. Property inquiries, showing requests, and consultation requests were captured directly through the Meridian website.
Campaign Performance
| Metric | Google Ads |
|---|---|
| Total Ad Spend | $14,928 |
| Impressions | 248,650 |
| Clicks | 10,984 |
| CTR | 4.42% |
| Average CPC | $1.36 |
| Conversions / Leads | 684 |
| Conversion Rate | 6.23% |
| Cost Per Lead | $21.82 |
| Conversion Value | $56,726 |
| ROAS | 3.80x |
High-Intent Campaign Breakdown
Residential Property Search
- 96,420 impressions
- 4,286 clicks
- 4.44% CTR
- $1.42 average CPC
- 286 leads
- $18.76 CPL
Neighborhood Search
- 81,750 impressions
- 3,614 clicks
- 4.42% CTR
- $1.31 average CPC
- 218 leads
- $21.70 CPL
Property & Listing Search
- 70,480 impressions
- 3,084 clicks
- 4.38% CTR
- $1.34 average CPC
- 180 leads
- $22.96 CPL
From Search to Agent Follow-Up
CRM Impact
This gave Meridian's agents a centralized system for managing prospects instead of relying on disconnected forms, emails, and third-party portals.
Meridian moved from a website that primarily displayed listings to an acquisition system designed to attract local search traffic, capture buyer intent, and put every inquiry into an actionable sales pipeline. More visibility. More direct inquiries. Better attribution. Faster follow-up.
Want a site that works this way?
Trispace Media builds websites, SEO, ads, social, and CRM as one system. Tell us the offer – we will map the same structure to your market.
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