BrightPath Learning Co-op Consolidates Scattered Signup Forms Into One Enrollment Funnel
Parents interested in BrightPath’s tutoring programs had to fill out different forms depending on which page they landed on, and staff were tracking enrollments manually in spreadsheets. Trispace Media rebuilt the site around one enrollment path and connected it to a proper CRM.
BrightPath Learning Co-op Consolidates Scattered Signup Forms Into One Enrollment Funnel
Parents interested in BrightPath's tutoring programs had to fill out different forms depending on which page they landed on, and staff were tracking enrollments manually in spreadsheets. Trispace Media rebuilt the site around one enrollment path and connected it to a proper CRM.
“Great working with Norman and his team. They were very responsive, helpful, and professional.”
Founder, BrightPath Learning
Before working with Trispace Media
- Different program pages each linked to a separate, inconsistent signup form.
- New enrollments were tracked manually in a shared spreadsheet.
- No automated communication between initial inquiry and enrollment.
After the engagement
- A single enrollment flow used consistently across every program page.
- Zoho CRM tracking every inquiry from first contact through enrollment.
- Automated email sequences guiding parents through the enrollment process.
BrightPath Learning Co-op runs after-school tutoring programs across several subjects. The brief was to remove the friction between a parent's first visit to the site and an actual completed enrollment, and to give staff a single place to manage that process.
The Challenge
BrightPath's program pages each linked to a different, inconsistently structured signup form, making it impossible to automate what happened next. Staff were manually tracking every new enrollment in a shared spreadsheet, with no automated follow-up between a parent's initial inquiry and their actual enrollment.
- Different program pages each linked to a separate, inconsistent signup form.
- New enrollments were tracked manually in a shared spreadsheet.
- No automated communication between initial inquiry and enrollment.
Our Strategy
Program pages that compare cleanly
Program pages were rebuilt on a shared template so parents can compare subjects, age groups, and schedules side by side, instead of each page having its own inconsistent layout.
- Shared template across every program page
- Clear schedule and age-group information
- Consistent enrollment call-to-action on every page
Execution
One enrollment flow
Every program now routes into the same enrollment flow, collecting the same information in the same order, which made it possible to automate what happens next.
- Single enrollment form used across all programs
- Consistent required fields for every inquiry
- Confirmation and next-steps messaging built in
Zoho CRM for tracking and follow-up
Every inquiry now lands directly in Zoho, replacing the shared spreadsheet, with automated email sequences keeping parents informed between initial interest and confirmed enrollment.
- Every inquiry logged automatically in Zoho
- Automated status emails through the enrollment process
- Staff dashboard replacing the manual spreadsheet
Results
BrightPath's new enrollment funnel replaced five disconnected signup experiences with one measurable path from program discovery to confirmed enrollment.
Enrollment Funnel Performance
| Metric | Google Ads | Meta Ads | Combined |
|---|---|---|---|
| Ad Spend | $5,420 | $2,460 | $7,880 |
| Impressions | 128,640 | 186,420 | 315,060 |
| Clicks | 6,284 | 5,416 | 11,700 |
| CTR | 4.88% | 2.91% | 3.71% |
| Parent Inquiries | 892 | 594 | 1,486 |
| Completed Enrollments | 264 | 164 | 428 |
| Conversion Rate | 4.20% | 3.03% | 3.66% |
| Cost / Enrollment | $20.53 | $15.00 | $18.41 |
| Enrollment Revenue | $52,800 | $32,800 | $85,600 |
| ROAS | 9.74x | 13.33x | 10.86x |
Google Ads Performance
Google Search campaigns targeted parents actively searching for tutoring programs, subject-specific support, after-school learning, and local educational services.
Tutoring Program Search
412 enrollments · $18.40 cost per enrollment
Subject-Based Tutoring
168 enrollments · $22.10 cost per enrollment
Local After-School Programs
92 enrollments · $21.80 cost per enrollment
Meta Ads Performance
Meta campaigns supported local awareness and parent-focused program discovery, with retargeting bringing interested visitors back to the enrollment flow.
The New Enrollment Journey
Zoho CRM Performance
BrightPath replaced its shared spreadsheet with a centralized enrollment pipeline that gives staff visibility from the first parent inquiry through confirmed enrollment.
CRM Pipeline
Automated Follow-Up
Initial Inquiry
→ Confirmation Email
Program Interest
→ Program Information
Enrollment Started
→ Next-Step Reminder
Pending Enrollment
→ Follow-Up Sequence
Confirmed
→ Enrollment Confirmation
Program-Level Enrollment Performance
Mathematics
142 Enrollments · $28,400 Revenue
Reading & Language
118 Enrollments · $23,600 Revenue
Science
94 Enrollments · $18,800 Revenue
General Academic Support
74 Enrollments · $14,800 Revenue
Total: 428 Enrollments · $85,600 Attributed Revenue
From Five Forms to One Enrollment Engine
The biggest improvement was not simply replacing the forms. BrightPath now has one consistent process for capturing, organizing, nurturing, and converting parent inquiries.
BrightPath moved from fragmented program pages and spreadsheet-based enrollment tracking to a connected acquisition and enrollment system. One path for parents. One system for staff. Automated follow-up. More measurable enrollments.
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