Redline Auto Group Modernizes Inventory Browsing and Service Booking
Redline’s old site made it hard to browse inventory by anything other than a long alphabetical list, and service appointments were phone-only. Trispace Media rebuilt inventory browsing around filters people actually use and added an online service booking flow.
Redline Auto Group Modernizes Inventory Browsing and Service Booking
Redline's old site made it hard to browse inventory by anything other than a long alphabetical list, and service appointments were phone-only. Trispace Media rebuilt inventory browsing around filters people actually use and added an online service booking flow.
“Great work from Norman and his team.”
Founder, Redline Auto Group
Before working with Trispace Media
- Inventory was listed alphabetically with no filtering by price, model, or year.
- Service appointments could only be booked by calling the dealership directly.
- The site wasn't structured for local search around vehicle and service queries.
After the engagement
- A filterable inventory browser sorted by make, model, price, and year.
- An online service booking flow available directly from the site.
- Local SEO structure built around vehicle and service-related search terms.
Redline Auto Group operates a multi-brand dealership with both sales and service departments. The engagement focused on two separate but connected goals: making inventory easier to browse, and giving the service department an online booking option.
The Challenge
Redline Auto Group's website listed inventory alphabetically with no way to filter by price, model, or year — making it hard for buyers to find relevant vehicles without scrolling through a long, undifferentiated list. The service department relied entirely on phone calls for booking, with no online option for customers who wanted to schedule outside business hours. The site also lacked the local SEO structure needed to appear for the vehicle-specific and service-related searches that drive dealership traffic.
- Inventory was listed alphabetically with no filtering by price, model, or year.
- Service appointments could only be booked by calling the dealership directly.
- The site wasn't structured for local search around vehicle and service queries.
Our Strategy
Inventory built for filtering, not scrolling
The inventory page was rebuilt with filters for make, model, price range, and year, so visitors can narrow down to relevant vehicles instead of scrolling through a long alphabetical list.
- Filters for make, model, price, and year
- Sortable results with clear vehicle detail pages
- Mobile-friendly filter panel
Execution
Online service booking
A booking flow was added for the service department, letting customers pick a service type and time slot online instead of calling during business hours.
- Service type selection with estimated duration
- Online time-slot booking
- Confirmation and reminder messaging
Local search for sales and service
The site's structure and content were rebuilt around how people actually search locally for both vehicle purchases and service appointments, rather than treating the two as one generic audience.
- Separate SEO structure for sales vs. service pages
- Location and hours surfaced clearly for local search
- Google Ads campaigns aligned to service booking
Results
Redline's new digital experience turned two high-value customer journeys — vehicle shopping and service scheduling — into measurable conversion funnels.
Acquisition Performance
| Metric | Google Ads | Meta Ads | Combined |
|---|---|---|---|
| Ad Spend | $14,820 | $7,240 | $22,060 |
| Impressions | 286,420 | 318,650 | 605,070 |
| Clicks | 13,842 | 9,426 | 23,268 |
| CTR | 4.83% | 2.96% | 3.85% |
| Vehicle Leads | 1,246 | 618 | 1,864 |
| Service Bookings | 526 | 216 | 742 |
| Total Conversions | 1,772 | 834 | 2,606 |
| Conversion Rate | 12.80% | 8.84% | 11.20% |
| Avg. Cost / Conversion | $8.36 | $8.68 | $8.47 |
| Attributed Value | $128,600 | $57,800 | $186,400 |
| ROAS | 8.68x | 7.98x | 8.45x |
Google Ads Performance
Google Search campaigns were separated into sales and service intent, allowing Redline to show relevant inventory or booking experiences based on what the customer was searching for.
Vehicle Search
- 7,426 clicks
- 812 vehicle leads
- $9.12 cost per lead
Used Vehicle Search
- 3,284 clicks
- 434 vehicle leads
- $7.86 cost per lead
Auto Service Search
- 3,132 clicks
- 526 service bookings
- $5.94 cost per booking
Meta Ads Performance
Meta campaigns supported vehicle discovery, inventory awareness, remarketing, and service promotion.
Website Conversion Performance
From Vehicle Search to Inquiry
From Service Search to Booking
Inventory Funnel
742 Service Bookings
The new site gave customers a faster route from search intent to the exact action they wanted to take.
Service Booking Performance
Removing the Phone-Only Barrier — the new booking system allowed customers to schedule service outside normal phone hours while giving the dealership a structured digital record of each appointment.
Sales + Service Under One Digital System
Vehicle Sales
Service
Redline moved from an alphabetical inventory list and phone-only service scheduling to a digital experience built around how customers actually search, browse, and convert. Easier inventory discovery. More vehicle inquiries. Online service scheduling. Stronger local search performance.
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