Harborline Kitchen Streamlines Online Ordering and Reservations Across Three Locations
Each Harborline Kitchen location had its own social page and a different way of taking online orders, which made it hard for customers to find the right menu or make a reservation. Trispace Media consolidated everything into one site with location-aware ordering and reservations.
Harborline Kitchen Streamlines Online Ordering and Reservations Across Three Locations
Each Harborline Kitchen location had its own social page and a different way of taking online orders, which made it hard for customers to find the right menu or make a reservation. Trispace Media consolidated everything into one site with location-aware ordering and reservations.
“Quick response times, effective communication, and a great understanding of what I needed. The team understood the requirements from the start and delivered exactly what was needed.”
Founder, Harborline Kitchen
Before working with Trispace Media
- Each location advertised a different ordering link, often through a third-party app.
- No unified website – customers had to find the right social page for their location.
- Reservations were handled by phone only, with no online booking option.
After the engagement
- A single site with a location switcher driving menu, hours, and ordering per branch.
- Online ordering and reservation links embedded directly into each location page.
- Local SEO pages built out per location for map-pack visibility.
Harborline Kitchen operates three seafood-focused restaurant locations. The brief was to give customers one clear starting point online, regardless of which location they were closest to, without asking any location to change its actual operations.
The Challenge
Each Harborline Kitchen location had its own separate social page and used a different third-party ordering link, making it difficult for customers to find the right menu or place an order. There was no unified website, and reservations were handled by phone only with no online option available.
- Each location advertised a different ordering link, often through a third-party app.
- No unified website – customers had to find the right social page for their location.
- Reservations were handled by phone only, with no online booking option.
Our Strategy
One site, three locations
A location switcher at the top of the site routes visitors to the right menu, hours, and ordering link for their nearest branch, replacing three disconnected social pages with one consistent experience.
- Location switcher on every page
- Per-location hours, menu, and contact details
- Consistent branding across all three pages
Execution
Ordering and reservations in one place
Online ordering and table reservations were both embedded directly into each location page instead of routing customers off-site to a generic third-party page.
- Ordering link scoped to the correct location
- Reservation widget embedded per location
- Clear call-to-action above the fold on mobile
Local search for each location
Each location got its own optimized page – address, hours, and local content built for map-pack and nearby search, rather than one page trying to represent all three locations at once.
- Individual local SEO page per location
- Structured data for hours and address
- Social content localized per branch
Results
Harborline Kitchen's new website created one consistent digital experience across all three locations — making it easier for customers to discover a nearby restaurant, view the correct menu, place an order, and reserve a table.
Restaurant Growth Performance
| KPI | Google Ads | Meta Ads | Combined |
|---|---|---|---|
| Ad Spend | $7,850 | $3,720 | $11,570 |
| Impressions | 184,620 | 246,850 | 431,470 |
| Clicks | 8,426 | 7,184 | 15,610 |
| CTR | 4.56% | 2.91% | 3.62% |
| Orders | 1,426 | 758 | 2,184 |
| Reservations | 286 | 200 | 486 |
| Conversions | 1,712 | 958 | 2,670 |
| Conversion Rate | 6.87% | 4.82% | 5.78% |
| Cost / Conversion | $4.59 | $3.88 | $4.33 |
| Attributed Revenue | $32,480 | $16,140 | $48,620 |
| ROAS | 4.14x | 4.34x | 4.20x |
Google Ads Performance
Google Search campaigns focused on customers actively searching for restaurants, seafood dining, online ordering, reservations, and nearby locations.
Online Ordering Search
1,426 orders · $4.12 CPA
Restaurant Near Me
286 reservations · $7.84 CPA
Location & Menu Search
$4,620 spend · 3,184 clicks · 4.58% CTR
Meta Ads Performance
Meta campaigns were structured around location-based discovery, menu interest, ordering intent, and retargeting.
Three Locations. One Conversion Journey.
Location-Level Performance
Location 01
742 Orders · 168 Reservations · $16,840 Revenue
Location 02
691 Orders · 154 Reservations · $15,230 Revenue
Location 03
751 Orders · 164 Reservations · $16,550 Revenue
Total: 2,184 online orders · 486 reservations · $48,620 attributed revenue
From Three Disconnected Experiences to One Digital Front Door
Harborline moved from disconnected social pages and third-party ordering journeys to a unified digital experience designed around how customers actually choose where to eat. One brand. Three locations. One consistent ordering experience. More measurable customer actions.
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