EPRO Increases Proposal Requests 77% YoY With a Vision 2030-Ready Consulting Site and Zoho Pipeline
EPRO advises companies entering and scaling in Saudi Arabia – MISA setup, operations, tax, and corporate strategy. The old digital presence did not match that seniority. Trispace Media rebuilt the website for Riyadh and MENA buyers, ranked the practice for management-consulting intent, and routed every consultation into Zoho.
EPRO Increases Proposal Requests 77% YoY With a Vision 2030-Ready Consulting Site and Zoho Pipeline
EPRO advises companies entering and scaling in Saudi Arabia - MISA setup, operations, tax, and corporate strategy. The old digital presence did not match that seniority. Trispace Media rebuilt the website for Riyadh and MENA buyers, ranked the practice for management-consulting intent, and routed every consultation into Zoho.
“Buyers in KSA judge you in the first two screens. The new site looks like the work we actually do, and the CRM finally shows which campaigns create real proposals - not just form fills.”
Founder, EPRO
Before working with Trispace Media
- Generic consulting copy that could have belonged to any region, not KSA / Vision 2030 / MISA.
- Enquiry forms with no owner, no SLA, and no source tracking.
- Social posts that did not match the tone of a senior Riyadh advisory firm.
After the engagement
- A WordPress site structured around market entry, operations, growth, and corporate strategy.
- SEO pages and FAQs aligned to how international firms search for KSA advisors.
- Zoho capturing source, service line, and follow-up so partners only see sales-ready conversations.
EPRO is a Riyadh-based management consulting firm helping organisations set up, restructure, and grow in the Kingdom and the wider MENA region. Engagements span company formation, ZATCA and regulatory work, operational design, and board-level strategy. Trispace Media’s job was to make that offer findable and to turn “book a consultation” into a managed pipeline.
Trispace Media approach
A consulting website that reads as local, not templated
We designed service architecture around how EPRO actually sells: market entry, operational core, growth and transformation, and corporate lifecycle. Visuals and Arabic-market cues support a bilingual professional audience without clutter.
- Clear service pages with consultation CTAs above the fold
- IPO-readiness and Vision 2030 language used where it is true, not as decoration
- Contact paths for phone, email, and booked calls
SEO for high-intent advisory searches
International operators search for “management consulting in Saudi Arabia”, MISA, and market-entry partners. We built topical clusters around those queries and tightened titles, schema, and internal links.
- Service and location intent mapped to indexable pages
- Thought-leadership blocks that support partner-level credibility
- Technical hygiene: speed, headings, and crawlable structure
Social proof campaigns and Zoho automation
Launch creatives (market entry, operational efficiency, transformation, corporate strategy) ran on social. Every lead dropped into Zoho with service-line tags and a partner follow-up sequence.
- Campaign creative aligned to four practice areas
- UTM and form fields into Zoho CRM
- No more lost WhatsApp-only enquiries without a record
Results
Performance That Turned Visibility Into Qualified Opportunities
EPRO's new digital presence was built to attract higher-intent KSA buyers, increase consultation demand, and give the team clear visibility into which channels were creating real opportunities.
Google Ads Performance
High-intent search campaigns targeted companies actively looking for management consulting, market-entry, MISA, and Saudi Arabia advisory services.
| Metric | Value |
|---|---|
| Ad Spend | AED 18,450 |
| Conversion Value | AED 64,575 |
| ROAS | 3.50x |
| Conversions | 186 |
| Cost / Conversion | AED 99.19 |
| Conversion Rate | 6.84% |
| Clicks | 2,719 |
| Impressions | 39,750 |
| CTR | 6.84% |
LinkedIn Ads Performance
LinkedIn campaigns focused on senior decision-makers, international companies, investors, and professionals evaluating expansion into Saudi Arabia.
| Metric | Value |
|---|---|
| Ad Spend | SAR 42,600 |
| Lead Form Opens | 1,284 |
| Leads | 312 |
| Lead Conversion Rate | 24.3% |
| Cost per Lead | SAR 136.54 |
| Engagement Improvement | 3.4x |
| Engagement Rate | 5.82% |
Zoho CRM Pipeline Performance
Every consultation and enquiry was connected to Zoho with source, service-line, and follow-up information, allowing EPRO to see which marketing activities were producing genuine opportunities.
| Metric | Value |
|---|---|
| Total Enquiries | 428 |
| Qualified Opportunities | 186 |
| Qualification Rate | 43.5% |
| Consultations Booked | 94 |
| Proposals Generated | 51 |
| Opportunity-to-Proposal Rate | 27.4% |
Organic & Website Performance
The redesigned website and SEO structure created stronger visibility around high-intent Saudi Arabia consulting searches.
Want a funnel that looks like this?
Trispace Media builds websites, SEO, ads, social, and CRM as one system. Tell us the offer - we will map the same structure to your market.
Have questions? Get in touch!
Ready to grow your business? Get in touch with Trispace Media today! Whether you're looking for more leads, better conversions, or a stronger online presence, our team is here to help you achieve your goals.